What is online marketing?
Let's say you're advertising your products or services with Google AdWords, Google's online advertising platform. When someone performs a Google search for terms related to your business, your ad may appear at the top or bottom of the Google search results page with an ad label. The placement of your ad is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors.
The other section of the page shows "organic" search results. These are unpaid links to sites with content directly related to what the person searched for. The more relevant the site to the search term, the higher the link that will appear in the list. Your related website may appear here, but your ad will not appear.
What is the cost of Google Adwords?
Google AdWords does not require a minimum budget. However, we recommend that new advertisers start with an average budget of $ 5 to $ 50 per day, so your ads have more opportunities to show to potential customers.
With AdWords, you decide how much you want to spend and set your budget accordingly. This makes online advertising accessible to businesses with limited advertising budgets.
When you advertise online with AdWords, you can use different targeting methods to reach potential customers when they are searching for your products or services.
This can help ensure that you are putting your investment in advertising to reach only the people most likely to become your customers.
When you advertise next to search results on the Google Search Network, you select keywords to help you target your ads to people searching for related terms. You can also choose to show your ads at certain times of the day and specify a location and language.
When advertising on websites that display Google ads (called the Google Display Network), you can be even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
How AdWords works
Your ad may appear when someone searches for terms related to your product or service, or when they are on a site with content related to your business. How does this work?
Keywords are words or phrases you choose when setting up your AdWords campaign. These are the terms that you think your prospects are likely to use when searching for products or services like yours.
By combining your keywords with the ads you create, you enable your ad to appear when someone searches for similar terms or visits a site with related content.