Marketing de Entrada ou "Inbound Marketing"inverte o relacionamento entre empresa e cliente. Na verdade, embora o marketing de saída impulsione o produto por vários canais, o marketing de entrada cria conscientização, atrai e ajuda novos clientes com canais como blogs, mídias sociais, SEO, etc.

INBOUND

MARKETING

Introduction

Inbound Marketing reverses the relationship between company and customer. In fact, while outbound marketing drives the product across multiple channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, SEO, etc.

Inbound Marketing Cycle

To be found
"Find" is the first step to starting an input cycle. The content of a business must be visible to the right audience at the right time. This is a very long process that involves a long search and content planning. [5]

Conversion
The second step concerns fan conversions in prospects. It may seem like a very easy process, but it's not easy at all. This process is long and involves energy and time for the company.

Analyze
The third and final step of the input cycle is "analyze". After leaving the customer aware of the product / service and after converting the fan into prospect / lead, the company must analyze the data to understand what they need to change in the process to improve their results.

Marketing de Entrada ou "Inbound Marketing"inverte o relacionamento entre empresa e cliente. Na verdade, embora o marketing de saída impulsione o produto por vários canais, o marketing de entrada cria conscientização, atrai e ajuda novos clientes com canais como blogs, mídias sociais, SEO, etc.

How Can we Help you?

In the learning and discovery phase we developed a broad content with a basic subject that will reach a wider audience that was often not researching about it.

Already in problem recognition, where the user realizes that he has a problem, but still does not know exactly what it is, creates content that will solve subtle problems of the persona of your company, citing your niche market.

 In considering the solution, the user is looking for solutions to the problem that he discovered in the previous step. That's why you create content focused on a product or service of your company, quoting it slightly.

 Already in the last stage, the purchasing decision, we developed a more aggressive content in order to convince the user who has gone through all the stages of the funnel, that his product and service are the best in the market.

Marketing de Entrada ou "Inbound Marketing"inverte o relacionamento entre empresa e cliente. Na verdade, embora o marketing de saída impulsione o produto por vários canais, o marketing de entrada cria conscientização, atrai e ajuda novos clientes com canais como blogs, mídias sociais, SEO, etc.