Introduction | SEO - Search Engine Optimization
SEO are the three letters for "search engine optimization". Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a site by getting a high level placement on the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.
Is Your Site Ready to Provide Results?
What makes a good website ... a really good one?
Having a specific title on your site is essential to help customers quickly know they are in the right place.
This will encourage them to stay on your site for longer and ultimately perform a valuable action for you.
Buttons & Actions
For example, a Buy Now button with links to a transaction page or a "Call Today" message next to a highlighted phone number.
When you click on the action you want people to take on your site, it's much more likely that your visitors will actually take that action and bring the company you're looking for.
To turn your visitors into customers, your site needs to work quickly on mobile devices, from smartphones to laptops.
See how your site is performing at mobile speed and get quick fixes to improve it
Making it easy for people to get in touch with you is a great way to build trust and increase transparency with potential customers.
** Include customer testimonials or third-party checks on your company
** Openly share information about your business and state clearly what it does
** If you request personal customer data, make it clear why you are asking and what you will do with them
When people access your site, you want to make sure they know immediately why they should stay.
Ensure that the benefits are verifiable and easy to read; Bookmarks are a great way to do this.
Put important information at the top of the page - make it easier for site visitors to find the most important content.
Make sure it is immediately visible when they arrive on the page, so they do not have to scroll down to see it.
Attractive media, such as photos, videos or graphics, are attractive to customers and an effective way to engage them in your company.
But do not overdo it. Too much media can cause your site to load slowly.
The web is a great place, and that's why your business needs a strong online presence beyond your website. This can expand the visibility of your business and help you reach more customers.
Create a Google My Business listing. This will generate up-to-date information about your business on Google Search and Google Maps so customers can find and connect with you.